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New year, new resolutions, make them SMART.

BizNeedzBusiness New year, new resolutions, make them SMART.

New year, new resolutions, make them SMART.

2020 has been a difficult year for most of us and especially so for small business owners.  We have had to steer our businesses through the Covid-19 storm, being lashed from side to side by the uncertainties and left wondering how and when the turmoil will clear so we can resume our journey of just ‘running’ our business again.  Many plans that we may have had at the beginning of 2020 might be either redundant or required pivoting to cater for the changed environment.


This time of the year is often a period of reflection on the previous year to see what worked, what didn’t and what can be improved. If you didn’t achieve some of your goals, you may be tempted to just roll them over and try again this year.  Is this the best strategy or should we start with a clean slate?  This depends on the Why!  Why didn’t we achieve what we set out to do?  Was the goal not a high priority? Was it a priority but other things got in the way? There could be any number of other reasons so I believe some honest reflection, could help you become a better goal setter and more importantly, a productive goal achiever!


The importance of goal setting has been well documented over the years. Goals define what you expect to achieve over time and drive your focus so as to set you up for success.  You would have also heard about the importance of making sure your goals are SMART.  A SMART goal is Specific, Measured, Attainable, Relevant and Time Based.

A good exercise for assessing your previous goals is to go back and evaluate them and the achievements of 2020 or prior against these 5 criteria.  You will quickly see whether your goals were written in a SMART way and how you might benefit from changing them this year!


Below is an example of a goal that might be SMARTened that you may use to help guide your goal setting.

We wish you all the success in your 2021 goal setting and hope you reach everything you aspire to.

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