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BIG DATA, small data

The phrase “data is the new oil” was coined by Clive Humby, the genius behind Tesco’s loyalty card almost a decade ago.  It is a great metaphor – just like oil, in its rawest form, data is almost useless. But when oil is refined it...

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New year, new resolutions, make them SMART.

2020 has been a difficult year for most of us and especially so for small business owners.  We have had to steer our businesses through the Covid-19 storm, being lashed from side to side by the uncertainties and left wondering how and when the turmoil...